Rocky Mountain News (CO)
June 28, 2002
Section: Entertainment/Weekend/Spotlight
Page Number: 27D

Two Spicy Pickle™ Locations Extend Red Cross/
Denver Fire Department Promotion Through April 30
Denver Restaurants At 988 Lincoln St., 745 Colorado Blvd. Will Donate 10% of Proceeds When Customers Say, “I’m a Friend of the Denver Fire Department and Mile High Red Cross”

DENVER, CO — April 8th, 2008 — Spicy Pickle™ fast casual restaurants (OTC BB: SPKL) today announced that two of its Denver-area franchise locations are extending their “Smoking Hot Benefit” for the Friends of the Denver Fire Department and the American Red Cross/Mile High Chapter through April 30, 2008. The promotion raises money for these two Denver organizations every time a customer says “I’m a Friend of the Denver Fire Department and the Mile High Red Cross.” Both walk-in and catering sales are included in the offer.

“Either directly or indirectly, Denver’s Red Cross chapter and the Friends of the Denver Fire Department are essential to the quality of life in our community,” said John Volmert, Spicy Pickle franchisee and owner of the two Spicy Pickle locations at 988 Lincoln St. and 745 Colorado Blvd. “Fire victims would be in dire straits without the short-term housing and living essentials provided by the Red Cross. And the Friends of the Denver Fire Department works to ensure that basic firefighter needs not covered by tax dollars, like firehouse furnishings and exercise equipment, are made available.”

Until April 30, Volmert’s two Spicy Pickle restaurants will donate 10% of the proceeds from each sale to these two community organizations when dine-in, carryout or catering patrons make the request. Total funds will be split equally between the two groups. The new April 30 date further extends the success of the promotion, which began March 1 to coincide with National Red Cross Month.
Spicy Pickle is the perfect destination for having an exceptional dining experience while donating to a great cause. One of the hottest ideas in fast casual food today, Spicy Pickle offers customers a wide variety of culinary-inspired subs and panini sandwiches, fresh and unique salad combinations, all combined with warm and welcoming service and a comfortable local atmosphere.

Community Assets
The Friends of the Denver Fire Department (FDFD) was founded in 2007 by local business leader Josh Hanfling and other community leaders to support firefighter health and wellness initiatives, improve firefighter quality of life at station houses, provide public education, and better educate the public about the efforts and value of Denver firefighters. The organization plays an essential role in caring for Denver’s firefighters; contrary to public perception, public funds to not provide basic firehouse needs like bedding, furniture and even food for firefighters. FDFD fills in these gaps, ensuring a better quality of life for firefighters and thereby, better fire protection for the city’s residents.

Similarly, the Mile High Red Cross is an essential community asset in meeting the needs of those affected by fire. Once every day, on average, the local Red Cross provides relief to disaster victims in the form of food, clothing, shelter, medicine, mental health counseling and essential household items. All assistance is provided free of charge as a gift from those who donate to support the American Red Cross.

Denver Mayor John Hickenlooper and Fire Chief Nick Nuanes, as well as Volmert, Red Cross/Mile High Chapter Executive Director Christine Benero, FDFD Chairman Hanfling and FDFD Executive Director Laura Douglas, all recently demonstrated their support for the “Smoking Hot Benefit” by dining together at Spicy Pickle.

About Spicy Pickle:
Founded in 1999, Spicy Pickle Franchising, Inc. (OTC BB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading “fast-casual” concept, Spicy Pickle offers menu items that are far beyond traditional fast food—but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across TWELVE states and many more in development nationwide. For more about Spicy Pickle, including franchise information and inquiries, visit www.spicypickle.com.